SEO Outsourcing: Boosting Your Online Presence with the Help of Experts

In the digital age, having an online presence is vital to the success of any business. According to a study, 70% of internet users mention “researching products and brands” as one of their main online activities. So, optimizing your search strategy to improve engagements on non-branded high-intent keywords is more crucial than ever.

However, SEO can be a complex and time-consuming process, requiring a certain level of expertise and ongoing effort. Not all businesses have the time or expertise to handle SEO independently, and this is where SEO outsourcing comes in, particularly offshore SEO. 

In this article, we will explore outsourcing SEO services, offshore SEO services, and how to choose the right SEO outsourcing company for your business.

Let’s first see In-house work in detail.

In-House: Pros and Cons

Keeping a particular function or process in-house involves performing it internally, using the company’s employees and resources. The primary advantages of maintaining a procedure or process in-house include the following:

Control

In-house lets companies control the task or process entirely. This can be particularly important for core functions critical to the company’s success.

Flexibility

In-house can provide greater flexibility in scheduling, prioritization, and resource allocation. This can be particularly important for functions that require frequent changes or updates.

Collaboration

In-house can foster collaboration and communication between different teams and departments. This can lead to better ideas and innovations.

However, there are also some drawbacks to keeping a function or process in-house. These include:

Higher Costs

Keeping a function or process in-house can be more expensive than outsourcing, particularly if the company needs to invest in new resources or hire additional staff.

Lack of Expertise

In-house may mean that the company doesn’t have access to specialized expertise, which can lead to lower-quality work or slower growth.

Limited Resources

In-house may mean the company has limited resources for other business areas, and this can lead to slower growth and reduced competitiveness.

What is SEO Outsourcing?

SEO outsourcing involves hiring an external company or agency to handle your SEO needs. It contains the tasks like keyword research, on-page optimization, link building, and content creation. 

A well-executed SEO strategy can increase website traffic, boost brand awareness, and drive revenue. SEO outsourcing services allow you to tap into the expertise of professionals with experience and knowledge.

What is Offshore SEO?

Offshore SEO refers to outsourcing SEO services to a company based in a foreign country. Offshore SEO services work the same way as any other SEO outsource service, and the main difference is that the company providing the services is located in a foreign country. 

The SEO team from the offshore company will work remotely and communicate with the client through email, phone, or video conferencing. The SEO team will perform various optimization activities such as keyword research, content optimization, link building, and technical optimization. These activities aim to improve the website’s search engine rankings, increase website traffic, and drive more sales.

Countries like Pakistan, the Philippines, India, and Eastern Europe are prevalent in providing offshore digital marketing services. The cost of living is lower in these countries, and labor costs are significantly cheaper than in Western countries. This results in lower SEO service fees, making offshore SEO an attractive option for businesses on a tight budget.

Benefits of SEO Outsourcing

Why do we outsource SEO? Here are some significant benefits you will get by outsourcing SEO services.

Access to Expertise

Outsourcing your SEO needs gives you access to a team of professionals well-versed in the latest SEO trends and techniques. These experts are constantly up to date with changes in search engine algorithms and have all the skills and tools to optimize your website for maximum visibility.

Cost-Effective

Outsourcing your SEO needs can be a cost-effective solution for businesses that do not have the budget to hire an in-house team of SEO professionals. Outsourcing eliminates the need for employee benefits, office space, and other overhead costs associated with hiring an in-house team. 

Outsourcing allows you to pay for only the services you need, and you can adjust your budget accordingly.

Saves Time

SEO requires a lot of time and effort, and many businesses simply do not have the resources to dedicate to this task. It’s not just a matter of optimizing your website once and forgetting about it; SEO requires ongoing monitoring and adjustment. 

Hiring an SEO outsourcing agency frees up your time so you can focus on other aspects of your business.

Better Results

SEO is a complex and ever-changing field, with new techniques and best practices constantly emerging. SEO experts stay current with the latest trends and strategies, and they better know how to implement them effectively. 

SEO outsourcing companies have experts with years of experience and knowledge in the field can result in better results and a higher return on investment.

Customized Strategies

Every business is unique, and your SEO strategy should reflect that. Outsourcing your SEO needs allows you to work with experts to create a customized plan tailored to your business’s needs. 

They can analyze your website and identify opportunities for improvement, then create a strategy that works for you. This can include keyword research, on-page optimization, link building, and content creation.

Focus on Core Business Functions

Outsourcing your SEO needs can help you focus on your core business functions. By delegating your SEO tasks to experts, you can focus on what you do best – running your business. 

This can be especially beneficial for small business owners, who may juggle multiple roles simultaneously. By outsourcing your SEO needs, you can ensure that this vital aspect of your digital marketing is in good hands while focusing on other areas of your business.

Benefits of Offshore SEO

Cost savings

The primary advantage of hiring an offshore SEO company is cost savings. The cost of living and labor costs are significantly lower in many offshore locations, so offshore SEO services are much cheaper than local SEO services. This can be especially beneficial for small businesses that have limited budgets.

High-Quality Work

Even though offshore SEO services are cheaper, the quality of work is still maintained. Many offshore SEO companies have highly skilled and experienced SEO professionals who can deliver high-quality work. Some offshore SEO companies may have better resources and tools than local ones.

Access to a Global Talent Pool

Offshore SEO allows businesses to access a global talent pool of SEO professionals. Companies can benefit from a diverse range of skills and expertise from SEO professionals worldwide.

Which is Better: Outsourcing or In-House?

The decision to outsource or keep a function or process in-house depends on several factors, including the nature of the task, the level of control required, and the cost and availability of resources. 

In general, outsourcing is a good choice for tasks that are non-core and require specialized expertise. Keeping a function or process in-house is a better option when control and flexibility are critical to the success of the task or process.

It’s important to carefully evaluate the pros and cons of outsourcing and in-house before deciding. By doing so, companies can make informed choices that improve their bottom line.

Outsourcing Vs. Offshoring

Outsourcing and offshoring are two business strategies that have become increasingly popular over the past few decades. Both are methods of delegating tasks and processes to external parties, but they have some distinct differences that should be considered before making a decision. Here we’ll explore the nuances of outsourcing vs. offshoring and help you determine which approach is best for your business.

Key Differences

The main difference between outsourcing and offshoring is the location of the external provider. While outsourcing can be done locally or globally, offshoring involves working with partners in different countries. This geographic distinction can significantly impact the nature of the relationship and the challenges that arise.

Another key difference is the level of control that the company retains over the outsourced process. In outsourcing, the company typically owns a high degree of control over the outsourced task or process, setting parameters and guidelines for the external provider. The company may have less control over offshoring due to distance and cultural differences.

Which is Better?

Determining whether to outsource or offshore a task or process depends on various factors, including the nature of the task, the level of control required, and the cost and availability of resources. In general, outsourcing is a good choice for tasks that are non-core and require specialized expertise. For example, a company might outsource its marketing or accounting functions to a third-party provider specializing in those areas.

Offshoring is a better option when cost savings are a primary consideration and the company is willing to accept the additional communication and coordination challenges. For example, a manufacturing company might offshore its production to a country with lower labor costs.

However, it’s essential to carefully consider each option’s advantages and disadvantages before deciding. Companies should weigh the potential cost savings against the additional risks and challenges associated with outsourcing or offshoring. Additionally, it’s essential to consider the ethical implications of both strategies and ensure that decisions align with the company’s values and goals.

Top 5 SEO Outsourcing Services/Companies

Choosing the right SEO service company with many available options can be challenging. Here are the top 5 SEO outsourcing services/companies that offer high-quality services, excellent customer support, and affordable pricing.

Ranking Serve

Ranking Serve is a highly-regarded SEO expert specializing in providing effective offshoring SEO services to businesses of all sizes. Their SEO experts use proven strategies and best practices to improve website rankings and increase traffic, helping companies gain a competitive edge in their respective industries. 

If you’re looking for an experienced SEO service to help you achieve your online marketing goals, Ranking Serve is a top choice.

Manta

Manta is a company that provides SEO (Search Engine Optimization) services to businesses. SEO involves optimizing a website to improve its ranking in search engine results pages (SERPs). 

By using Manta’s SEO services, businesses can improve their online visibility and attract more potential customers to their websites. 

Ignite Visibility

Ignite visibility is a full-service digital marketing agency specializing in SEO (Search Engine Optimization) services. They are based in San Diego, California, and have been in business since 2012.

Ignite Visibility’s SEO services include keyword research, on-page optimization, link building, content creation, and technical SEO. They also offer local SEO services to help businesses improve their visibility in local search results. 

In addition to SEO, Ignite visibility provides various other digital marketing services, including PPC (Pay-Per-Click) advertising, social media marketing, email marketing, and website design and development.

Victorious 

Victorious is an SEO (Search Engine Optimization) company that offers services to help businesses improve their online visibility and attract more traffic to their website. 

They also offer local SEO services to help businesses improve their visibility in local search results. In addition, they provide SEO consulting services to allow enterprises to develop and implement effective SEO strategies.

WebFX

WebFX is a full-service digital marketing agency that offers a range of services, including SEO (Search Engine Optimization) services. They are based in Harrisburg, Pennsylvania, and have been in business since 1996.

They provide SEO auditing and consulting services to help businesses identify areas for improvement in their existing SEO strategy. One of WebFX’s unique features is its proprietary ROI tracking software, which allows its clients to track the ROI of their SEO campaign in real-time. 

Conclusion

SEO outsourcing can be a cost-effective and efficient solution for businesses looking to improve their online visibility. By hiring an external team of SEO experts, you can tap into their knowledge and experience to achieve better results and a higher return on investment. When choosing an SEO partner, it is essential to consider factors such as experience, transparency, communication, customization, and ethical practices to ensure you find the right partner for your business.

FAQs

How do you outsource SEO services?

When choosing SEO services, it is crucial to consider the company has the following factors:

• Experience
• Transparency
• Customization
• Good Communication 
• Ethical Practices

How much does outsourcing SEO cost?

The cost of outsourcing SEO can vary depending on several factors, including the scope of the project, the level of expertise required, and the location of the SEO provider. 

Is it possible to outsource SEO?

Yes, it is possible to outsource SEO. Many businesses, from small startups to large corporations, outsource their SEO needs to external providers.