Artizanjoyeria

Driving Traffic and Conversions: A Showcase of Our SEO Strategy for Artizanjoyeria.com

Challenges

Artizanjoyeria.com, a jewelry brand specializing in artisanal and handcrafted pieces, was struggling with website traffic and low search engine rankings. Despite their unique offerings and growing popularity, their site wasn’t attracting enough visitors and had trouble ranking for important industry-related keywords.

One of the main challenges we faced was poor internal linking across their site, which affected both user experience and SEO performance. In addition, some pages weren’t optimized for search engines, making it hard for the site to rank well in a highly competitive niche.

Solutions

First, we performed a full SEO audit of Artizanjoyeria.com to identify any technical and on-page SEO issues. We discovered that the internal linking structure was weak, which was impacting the distribution of link equity across the site.

To address this, we implemented a comprehensive internal linking strategy, ensuring that all pages were properly linked, helping to guide users through the website while also improving the crawlability of the site for search engines. This included linking product pages to relevant blog content and informational articles to pass on link equity and enhance overall site navigation.

We also optimized all pages by improving meta tags, titles, and content, focusing on relevant keywords that were identified through extensive keyword research. Furthermore, we worked on resolving any technical issues, such as 404 errors, that were impacting the site’s performance.

Results

Our strategic internal linking, combined with on-page SEO improvements and technical fixes, resulted in a significant increase in both organic traffic and search engine rankings for Artizanjoyeria.com. 

By enhancing the internal structure of the website, we improved the user journey, increased page views, and helped the site rank better for competitive keywords in the jewelry industry.