Sundaycitizen

Driving Traffic and Conversions: A Showcase of Our SEO Strategy for Sundaycitizen.co

Challenges

Sunday Citizen, a luxury bedding and home essentials brand, was facing difficulties with website traffic growth and search engine rankings. Despite their high-quality products and strong market presence, their website wasn’t receiving enough organic traffic and was struggling to rank for key search terms in the highly competitive home goods industry.

The primary challenge identified was a combination of on-page SEO weaknesses, technical issues like slow page load times, and a lack of effective internal linking, which was preventing search engines from properly crawling and indexing their content. Additionally, their target keywords were in a highly competitive space, making it hard to outperform well-established competitors.

Solutions

On-Page SEO Optimization

The first step in our strategy was conducting a comprehensive SEO audit to identify gaps in content and keyword opportunities. We performed thorough keyword research to discover terms most relevant to their audience and optimized all key pages by:

  • Enhancing meta tags, titles, and descriptions to make them more keyword-focused.
  • Optimizing the page content to ensure it was rich in relevant keywords without compromising readability.
  • Structuring headers (H1, H2, H3) to improve content hierarchy and relevance.

Technical SEO Improvements

Next, we tackled technical SEO issues, which were limiting Sunday Citizen’s visibility in search engines:

  • Fixed broken links and 404 errors that were affecting user experience and crawlability.
  • Improved site speed and mobile-friendliness by compressing images and optimizing site performance metrics.
  • Implemented schema markup to enhance rich snippets and make the content more appealing in SERP features.

Internal Linking Strategy

A key part of the strategy was creating an effective internal linking structure to ensure better distribution of link equity across the site:

  • Established topic clusters by linking related blog posts and category pages together, helping to boost authority for high-priority pages.
  • Created a silo structure to ensure product pages and service categories received maximum link juice from informational articles and other relevant content.

Content Strategy & Blogging

We also revamped the blog section by focusing on high-intent, relevant topics, linking business pages within blog posts to increase organic rankings. This also ensured that pages targeting specific keywords received the necessary attention to perform well in SERPs.

Results

Our comprehensive SEO strategy, including on-page optimization, technical fixes, and internal linking, helped Sunday Citizen achieve significant improvements in both organic traffic and keyword rankings. 

Over the course of the project:

  • Organic traffic grew by 65%.
  • Sunday Citizen ranked for competitive keywords in the luxury home goods industry.
  • Website loading speed improved significantly, leading to a X% decrease in bounce rate.
  • The enhanced internal linking structure allowed for better content discovery by both users and search engines.

This case study demonstrates how a holistic SEO approach—combining technical improvements, content optimization, and strategic internal linking—can drive measurable results, even in highly competitive industries.