SaaS Link Building: 30 Strategies to Get Quality Backlinks

Search engine visibility is the most crucial factor to growth in the SaaS link building industry. However, getting backlinks with high quality is not easy, although it can help you achieve a higher ranking and proper traffic flow on your website. Ahrefs analysis shows that 96.55% of web pages don’t get any traffic from Google organic search. And one of the main reasons is the lack of backlinks. This is why there is an important need to have a well-planned link-building approach in the SaaS market.

Here you’ll find 30 practical tips on how to get high-quality backlinks important for the SaaS business growth. We will look at traditional techniques including guest blogging, and new directions including product embeds. It doesn’t matter if you are an experienced marketer or a beginner – these approaches will help you gain the backlinks needed for permanent success.

This is why we bring into focus the importance of backlinks for SaaS SEO

The Role of Backlinks in SaaS SEO

Backlinks also known as inbound links or external links are clickable links that lead or point from one website to another. For any SaaS company, such links are crucial in making the website searchable and credible, as well as in ensuring high traffic coming from referral sources. Available data indicates that websites with quality backlink support rank higher in organic issues.

Understanding Different Types of Backlinks: Dofollow vs. Nofollow

You should know that backlinks are not equal in their value when you are struggling to build them up.There are two main types of backlinks, each with a different impact on your SEO:

Dofollow Links

Backlinks are ways of passing SEO value from the linking site to your site, this will improve the keyword rankings. The more credible the linking site is, the more useful the link becomes when it comes to SEO efforts. As mentioned by other specialists, The more do follow (regular links) links the better chances you have of ranking well on search engines. 

Nofollow Links

Most of these links don’t necessarily increase your search ranking, but they are useful in some way. Basically, nofollow links generate the referral traffic to your site and help you to build natural backlinks profile. It ultimately helps in building trust from the search engines side.

SaaS Link Building

White Hat vs. Gray Hat Link Building: Playing It Safe

SaaS companies face a crucial decision when building links: White hat methods refer to methods that you can use according to Google’s terms of service, while grey hat methods involve using techniques that are acceptably unethical.  

White Hat Link Building

This involves ethical strategies like:

  • Guest posting: Creating good articles for other related websites in the industry.  
  • Creating valuable content: Creating content that other people want to link to without trying to force it.
  • Building relationships: Establish ing relationship with other website owners and industry influencers.

Gray Hat Link Building

This includes techniques like:

  • Paying for links: This is dangerous since Google penalized the sites that engage in link schemes.   
  • Link exchanges: This also cause penalties if they indulge in excessive swapping with other sites.

That’s why gray hat strategies may give you a short-term advantage and a small boost, but will eventually harm your site’s health and rankings.

Measuring Link Effectiveness: Key Tools and Metrics

While it is good to focus on building up a backlink it is also important to monitor its effectiveness and relevance to the objective at hand. Here’s how to measure the effectiveness of your link-building efforts:

Key Metrics

  • Domain Authority (DA) and Page Authority (PA): These metrics were developed by Moz and they show the general domain and page ranking. The higher the DA/PA ratio is, the more valuable is considered to be the given backlink. In its assessment Moz defines any website with a DA of 50 or higher as highly authoritative.
  • Referral Traffic: Google Analytics helps to know that how much traffic is coming to site through particular backlinks. This way you are able to determine relevance and quality of links that you want to use in your site.
  • Keyword Rankings: Tracking the performance of the keywords of your interest when you get new backlinks into your website. Other tools like Ahrefs or SEMrush to check the keywords’ positions in real-time.

Essential Tools (ONLY NAMES in blog)

  • Ahrefs: A versatile and robust SEO system that stands out due to its first-rate backlink audit, new link discovery, and domain authority evaluation capacities.
  • Moz: The preferred tool for determining the DA/PA and assessing the quality of links as well as doing an overall health check of a website.
  • Google Search Console: Gives useful information on your backlink profile such as inbound links and how Google considers your website link profile.

If you’re tracking these metrics and using the right tools, you will be on a good stead to learn everything you need to know about backlink performance. In this way you can take action in a much better way.

Creating Linkable Assets: How to Attract Quality Backlinks

The most effective strategy of acquiring quality backlinks is to produce content that anyone will be interested in linking to. Such assets become the “linkable assets” in your industry, which after giving backlinks, prove you an authority.

Types of Linkable Assets (ONLY NAMES in blog)

  • Infographics:  
  • Original Research and Surveys: Research and insights that are original or based on data give your brand authority and recognition in the marketplace. Such sites usually have their own statistics, so your link can become a valuable backlink.
  • Comprehensive Guides: Evergreen content like ultimate guides and detailed tutorials are some of the best resources others will have no choice but to link to.

Building Relationships for Link Building: Networking with Influencers

Engaging with other influencers and industry specialists generates rare opportunities for getting backlinks and the promotion of a SaaS company.

Connecting to other professionals in your area is not only a way to help your SEO but it also boosts both your authority and reach.

Strategies for Influencer Outreach (only names for blog)

  • Identify Key Influencers: Look for people who are active in the industry you are practicing in.    
  • Engage Authentically: Engage with their content and respond to it, comment on others’ posts, and make real relationships.  
  • Offer Value: Offer them specific types of content or materials, related to what they are interested in, or give them free access to your product.  
  • Collaborate: Seek chances for collaborations in case of business cooperation, invitations to guest blogging or co-authoring.

The other important strategy of relationship building is joining online communities, various industrial forums and social media groups.

By making valuable posts and actively responding to the comments, you can attract the attention of potential link partners and become an expert in the discussion.

According to Influencer Marketing Hub, influencer cooperation is 67% more effective than common SEO marketing. 

About two-thirds (64%) of marketers are currently working with micro-influencers, and more than half (47%) claimed that their collaborations were the most effective.

Smart Link Building is Key for SaaS Success

Not every link on the website is a backlink – there are a number of different types of backlinks. To really make a lot of difference in the performance of your SaaS website, you require quality links from reputable sites. Competition indeed is key in the SaaS business; therefore, a strategic strategy is crucial in this field.

By using proven methods and creative tactics, you can build a strong network of backlinks that will:

  • Improve your search rankings
  • Drive more traffic to your website
  • Increase brand awareness

Now you are ready to get those valuable links. Well, here are 30 workable strategies.

30 Strategies to Skyrocket Your SaaS Backlinks (and Authority)

Of course, it goes without saying that link building is the primary element of any typical SEO strategy, but it is even more important for SaaS companies. In other words, the more high-quality backlinks to your software, the more users will find it since your site’s domain authority will be higher. 

Here’s the deal: Now let me explain 30 fast and effective tactics we are going to use to drive that high-quality backlink traffic. No more complex language, just real-world strategies you can apply today.

1. Guest Blogging

Guest blogging is an exchange of knowledge. You create fantastic content for a popular blog in your niche, and all you have to do is get a backlink to your site, please. It’s a win-win. Research conducted reveals that guest blogging can increase your traffic by 50% and greatly increase your DA.

Here’s the game plan: (Only names for blog)

  • Find the right blogs: Search for industry blogs that are already discussing issues that have something to do with the SaaS you offer.
  • Bring the value: Cover topics your audience wants to know about, and write great, meaningful content.
  • Link naturally: Link back to your site within the content but ensure it is done naturally with the content of the article.

2. Broken Link Building

Have you ever come across a link that did not work properly? It’s frustrating, right? In its simplest form, broken link building is about searching out those unproductive links on other sites and replacing them with your own relevant content. You give them a favor and they give you a backlink in return.

Here’s how to do it: Only NAMEs for blog

  • Hunt down broken links: Sites in your niche can be searched for broken links using tools like Ahrefs or Screaming Frog.
  • Offer a solution: Do you have another piece of content on your site that would fit perfectly there? Contact the webmaster and inform them.
  • Be helpful, not pushy: Just send a friendly message suggesting something different is enough.

3. Unlinked Brand Mentions

In some cases, people may write about your brand on their website but do not link to your webpage or site. This is like helping you announce something on the loud hailer but without pointing at your direction! These are the unlinked mentions which are great source for easy backlinks to your website .

Here’s how to turn mentions into links: ONLY NAMES FOR BLOG

  • Track those mentions: To find unlinked mentions, one can use Google Alerts or tools like Ahrefs Content Explorer to discover whether any site or blog is talking about you.
  • Make the request: Write a polite e-mail to the site owner and politely request them to add a link to your site.
  • Focus on news and reviews: Most mentions tend to appear in news articles, or a review of a particular product.

4. Infographics

They represent an excellent way of presenting data and other information in the form of attractive graphics. These are popular with the public, therefore being shared leads to more backlinks for your site.

Here’s the strategy: ONLY NAMES for blog

  • Create something share-worthy: Create an infographic on any current issue in your field.
  • Spread the word: Post it in the social networks, place it on your blog, and present it to the other Web sites.
  • Make it easy to embed: IMake sure to include an embed code that would lead back to your own site.

5. Resource Page Link Building

Almost every web resource has a dedicated section on resources where the author compiles useful tools and resources for the audience. When your SaaS appears on one of these pages, it can be of great backlink value.

Here’s how to get listed: ONLY NAME FOR BLOG

  • Find resource pages: Use Google search operators (like “intitle: SaaS resources”) to find relevant pages.
  • Pitch your SaaS: Just contact the webmaster and tell them why your tool is worth placing on their page.

Keep in mind: Resource pages are frequently indexed web pages and have a high domain authority which makes link building to them the best strategy.

6. “Best Of” Lists

So who doesn’t enjoy a good “Best Of” type list right? These articles compare and suggest the best product or service within a particular industry. Getting your SaaS featured in these lists, especially on credible websites is useful. It is a breakthrough in visibility and credibility.

How to snag a spot on a “Best Of” list: ONLY NAME

  • Find the right SaaS backlinks list: Find web-sites and blogs active in your field that produce these kinds of articles regularly or quite often.
  • Craft a killer pitch: Point out why your SaaS should be on this list and what differentiates it from other solutions available on the market.

For example: If you have a project management tool, try to position your product in publications like ‘The Top Project Management Tools of 2025.” These lists always tend to be highly-ranked and generate ton of traffic.

7. Surveys and Original Research

Original research is as good as gold for link building. If you’re carrying out surveys or collecting niche data, others will automatically wish to reference your data hence creating quality backlinks.

Here’s how to use research to your advantage: NAME ONLY

  • Conduct relevant surveys: Concentrate on issues that are of interest to your readers and work within (such as trends in SaaS growth).
  • Publish your findings: Make a blog post or a report that would present your work in detail.
  • Promote your research: post your data on social networks and forums as well as contact industry influencers and request them to link to your data.

Did you know? Original research content generates 75% more backlinks compared to other content formats.

8. Engaging Content and Contests

If you need to capture people’s attention to your SaaS product here are things that You Will Need. Having a contest or sharing quizzes or polls are good and fun ideas. People enjoy promoting and sharing anything connected to content in which they have participated, helping your content to be seen.

Here’s how to run a link-building contest:NAME ONLY

  • Make sharing a requirement: Encourage the participants to share a unique link on their blog or on their social media.
  • Offer a tempting prize: Offer them something important for free, for instance, an online subscription to the software you are selling.
  • Promote your contest: Share the word and ensure that all the contestants link back to the contest page.

Pro tip: Competition which involves the promotion of content generated by users leads to natural links from blogs and forums.

9. Influencer Collaboration

One of the best strategies of creating credibility and receiving worthy backlinks is cooperation with influencers in your niche. Another reason to find influencers as the perfect link-building partners is that they attract audiences and have high authority.

Here’s how to collaborate with influencers:  NAMES ONLY

  • Find the right fit: Find out those influencers whose followers are in your niche market.
  • Offer value: Give them a free subscription to your SaaS in return for a review of the service or a mention of it on their site.
  • Co-create content: This is particularly important when guest blogging or hosting a webinar as you can promote each other, making the exposure bigger for both of you.

Think about it: Currently, it is estimated that half of consumers rely on influencer recommendations in their purchases. This in return give you brand mentions and quality backlinks.

10. Podcast Guest Appearances

One more way to spread information for SaaS professionals is through podcasts. As a guest on podcast shows that are related to your niche, you can be exposed and get backlinks from the podcast’s site, show notes, and advertising materials.

Here’s how to leverage podcasts for link-building: NAMES ONLY

  • Find the right podcasts: Explore podcasts in your area of specialization and introduce yourself to the podcast hosts.
  • Mention your website: Ensure your website address or a piece of content is included in the episode of the podcast.
  • Check the show notes: Show notes with links are part of almost any podcast episode, meaning that there is an immediate chance for backlinks.

Did you know? Podcast consumers rely on the host’s view of goods and services with half of them trusting the host’s opinion. Hence podcasts are a useful way to build authority and get links.

11. Educational Content

Educational content produced in the form of how-to guides, tutorials, and explainer videos, is an excellent method to get natural backlinks. Other sites and blogs will regularly refer to your content when educating their audience.

Here’s how to create link-worthy educational content: NAMES ONLY

  • Go deep: The key idea is to concentrate on the extensive explanations that will be aimed at the most relevant issues of your niche.
  • Optimize for search: Ensure that you produce good content that both the readers and the search engines will like.
  • Promote your content: Spread the word on social media and contact other educational resources.

Take inspiration from HubSpot: Their ultimate guides are mentioned thousands of times across the web, allowing Hubspot to receive thousands of backlinks and make it an actual leader in inbound marketing.

12. Newsjacking

Newsjacking is all about designing your content to be relevant to news or trends currently afloat in your line of business. This way you can get links from the news sites and blogs that are covering the hot topic from different angles.

Here’s how to news jack effectively: NAMES ONLY

  • Stay informed: You can always check trends on Google using Google Trends or follow topics on the trending topics on Twitter.
  • Be quick: Write a piece that has relevance to the trend, whether that’s a blog post or opinion article as soon as possible.
  • Promote your content: Through PR outreach and social media, you can get more visibility and backlinks.

Remember: One critical aspect of newsjacking is that it has to be fast. Ideally, the faster a business can respond to a trend in the market the higher the ability of getting links.

13. Hosting Webinars

Webinars are not only a great tool for getting leads but are also great sources to build backlinks. People who attend your webinars or the experts in the industry will likely share links to your webinar landing page or post-webinar notes.

Here’s how to use webinars for link building: NAMES ONLY

  • Choose a relevant topic: Conduct an online seminar on a current or important issue related to your field of business.
  • Create a landing page: Create a landing page where you organize all the webinar information.
  • Share the recording: Host the recorded webinar and its slides. Share the links to make them promotional to build the links.

Did you know? Learning through webinars is the most popular amongst B2B professionals which makes it a perfect option to gain backlinks.

14. Social Media Promotions

Using SaaS content on promotional social tools like LinkedIn, Twitter, and Facebook is a good way of getting backlinks and referral traffic. Normally the social media links are ‘nofollow’ but they do provide greater exposure and brand recognition. It helps to get natural backlinks from other sites.

SaaS Link Building

Here’s how to use social media for link-building: NAMES ONLY

  • Share high-quality content: Ensure to post quality materials such as blog articles, case studies, or guides that will compel people to share them, or refer people to them.
  • Engage with your audience: Engage in the comment section and reply to the discussions. This is also a good time to connect with other influential bloggers who can share your post.
  • Leverage social media groups: Post your content to relevant industry-specific groups and communities so that you will be reaching people interested in your content.

Pro tip: Always share your content on social media at regular intervals. Increase your social sharing to ensure users find the posts helpful and link back to your website.

15. Video Content

Video content is effectively shareable, entertaining, and a good tool for link building. So whenever you are making informative or entertaining videos, sites are more likely to put your videos on their sites or in their blogs, thus giving you valuable links.

Here’s how to use video for link building: NAMES ONLY

  • Create valuable videos: Create videos like tutorials, how-to, and discussions regarding the specific SaaS solution.
  • Optimize for search: Post your videos on YouTube and on your site, making sure to optimize them for keywords.
  • Reach out to blogs: Propose the industry blogs to place your video in exchange for a link back.

Consider this: According to most businesses, video has been reported to boost traffic to the company’s website, thus making it an effective tool in SEO and link building.

16. Trend-Based Blogging

Writing blogs about new trends and changes in the industry is a great way to attract backlinks. When the content is prepared in a new and useful manner, other sites will link to your site.

Here’s how to leverage trend-based blogging: NAMES ONLY

  • Stay in the loop: To stay abreast with current trends in your industry, use Google Trends or Buzz Sumo.
  • Offer unique insights: Create blog posts that can offer a new spin on current subjects.
  • Promote your content: Post your blog articles on every social media profile and any other platform possible to gain traffic and links.

For example: If your software is related to marketing automation you can write a blog post that is dedicated to the marketing automation trends of 2025.

17. Controversial Opinion Pieces

Picking a controversy is not necessarily a bad thing! Good examples of such articles are opinion articles that are provocative or present a view that is in contrast with the more popular view. When you are on the right side of the line in the popular debate on an issue, other contributors to that topic will use your name as a reference.

Here’s how to create controversial content for link building: NAMES ONLY

  • Identify polarizing topics: Search for the topics in your industry that people might have a lot of passion for.
  • Challenge the status quo: To support your argument, you need to write a well-reasoned article that will provide a twist to what is being discussed.
  • Encourage debate: Share your piece in forums, social networks, and with bloggers and other expert content contributors in your niche.

Pro tip: However, bear in mind that controversy is one way of drawing attention, and ensure your facts are well supported to avoid being dismissed.

18. Glossary Development

Developing a list of the essential terms of the industry is a great way to get a backlink from many blogs and other educational resources. Glossaries are one of those content types that retain current information for a long time and contribute to attracting links.

Here’s how to create a link-worthy glossary: NAMES ONLY

  • Compile key terms: Collect a list of the terms and definitions most often used with regard to SaaS and your industry.
  • Create a dedicated page: Create a special and easily accessible glossary page on your website.
  • Promote your glossary: Use it as an informative reference and distribute it to bloggers and other relevant industry publications.

Take inspiration from HubSpot: The content marketing glossary that they created is often referenced by other websites. Therefore, it serves as a large part of the link-building for this portfolio.

19. Journalist Relationships

Having interactions with reporters results in earning links from reputable news sources and other authoritative newspapers. The notion cannot be emphasized enough, the more the journalists covering your industry are aware of your SaaS, the more you’ll be mentioned.

Here’s how to build relationships with journalists: NAMES ONLY

  • Connect with journalists: Hemingway and HARO are good tools to find reporters actively searching for information from key specialists.
  • Offer valuable information: You have to give comments, statistics, or opinions of experts in that particular field.
  • Maintain relationships: Keep in touch with journalists after they have published a story with an intention to keep them in the loop.

Did you know? Almost every working journalist looks for ideas in press releases and other business-related writings.

20. Shareable Graphics

Information graphics such as a chart, diagram, or even a meme are incredibly popular and frequently posted on social media sites or blogs. Designing and sharing attractive images that other people like using in their content is an excellent way of getting backlinks.

Here’s how to create shareable graphics: NAMES ONLY

  • Simplify complex topics: Organize content in a way that includes visuals to simplify information to the basic ideas.
  • Promote your graphics: Post them on social media and share them with your industry’s influencers.
  • Include an embed code: It should be easy for other people to embed your graphics on their site and link back to yours.

For example: You could create an image illustrating the SaaS customer lifecycle. Share this image on marketing blogs and product management websites; thus, you will receive backlinks.

21. Free Tools and Resources

Providing free tools such as calculators, templates, or checklists is among the best practices to get backlinks. These tools help get backlinks with other Websites.

Here’s how to leverage free tools for link building: NAMES ONLY

  • Solve a problem: Develop a solution that would be helpful for the main users of your product or service.
  • Promote your tool: Post it on your website, run a digital campaign, and share it across social media platforms.
  • Reach out to bloggers: Persuade bloggers and publications in your chosen niche to link to your tool.

A free online tool called Headline Analyzer from CoSchedule is one of the best examples of how you can get tons of backlinks.

22. Industry Analysis

Sharing industry-proven analyses or reports contributes to building your SaaS company image as an industry leader. In such cases, the chances of getting backlinks from reputable sites are higher.

Here’s how to conduct industry analysis for link building: NAMES ONLY

  • Gather data: Either collect data from reliable sources or explore the information yourself.
  • Publish your analysis: Write an extensive blog post and/ or report.
  • Share your findings: Offer industry publications and influencers early access or exclusive insights.

Pro tip: Remember to continue updating the analysis to ensure that the information is current, and continues to draw more backlinks.

23. Forums and Q&A Sites

Quora, Reddit, and other similar Q&A sites can be useful to gain experience and get backlinks. Although the links received from such platforms can be ‘nofollow,’ they direct traffic and result in brand awareness.

Here’s how to use forums for link building:

  • Provide helpful answers: Post answers to questions related to your niche and, in the responses, insert links to the content on your website.
  • Focus on quality: Try to provide as much information as you can instead of just adding the links.
  • Be consistent: Engage frequently to enhance credibility and authority.

For example: If your SaaS is in the marketing or analytics industry, then you can answer questions about tools in the industry on Quora to get visibility.

24. SaaS Partnerships

Probably the best approach to getting backlinks is through partnership agreements or joint marketing with other SaaS businesses. You can exchange links by writing articles on each other’s blogs or collaborating on a project that benefits everyone.

Here’s how to build SaaS partnerships: NAMES ONLY

  • Find complementary companies: Find out those SaaS products that are relevant to your audience but are not your competitors. Here you can learn how to do competitor analysis.
  • Pitch co-marketing ideas: Propose a co-hosted webinar or a blog article or create a case study together.
  • Exchange backlinks: Ensure that both companies provide links to the other’s content that is relevant to their business.

For example: A CRM SaaS company can collaborate with an email marketing platform to write an article for each other’s blog or conduct a webinar to get both backlinks.

25. Press Releases

Sending out press releases for distribution to the correct media channels will assist you in getting backlinks from excellent news sources. In any industry, including hi-tech and internet companies, press releases can create media attention and backlinks when you are making an announcement of a new product, funding, or achievement.

Here’s how to leverage press releases for link building: NAMES ONLY

  • Write compelling press releases: Focus on newsworthy events or product updates.
  • Use reputable platforms: Post your press releases through platforms like PR Newswire or Business Wire.
  • Follow up with journalists: Reach out to reporters who may cover your news.

Research shows that press releases shared through leading PR sites can result in the creation of multiple backlinks from highly authoritative sites.

26. Comprehensive Guides and E-books

Creating a full guide or an e-book based on the topic of the relevant industry is one more great opportunity to attract backlinks from blogs, education resources, etc. Such content formats are often longer and shared more often, or linked on social media.

Here’s how to create a comprehensive guide: NAMES ONLY

  • Choose a relevant topic: Choose a topic that your SaaS target audience will be interested in reading.
  • Provide valuable insights: Create a clear, informative, highly practical step-by-step guide and tips.
  • Promote your guide: Share on other people’s blogs, social networks, and in the email to some users.

Pro tip: Use the guide as a downloadable document and get people to fill in their contact details in exchange for the download. This will help create leads as well as backlinks.

27. Industry Conferences

This includes contributing to or sponsoring industry-specific conferences where links can be gathered from event sites and media websites, blogs by attendees of the event, etc. Conferences also create chances to form link-building networks as well as social contacts.

Here’s how to leverage conferences for link-building: NAMES ONLY

  • Speak at events: Send a proposal to become a guest at industry conferences and add the link to your website in the brief bio within your proposal.
  • Host webinars or workshops: Host webinars that will likely lead to link-building from events promotions.
  • Connect with attendees: Contacts with bloggers and media attendees in case you need to give more information or talk.

Many conferences often publish their sponsors or speakers on their webpage which would give high authority backlinks.

28. Online Communities

You can get more backlinks for your SaaS for free by engaging on popular websites such as Quora and Reddit. You can create the right content and build a reputation as an expert that will link back to your website. All the links pointing to your site may be ‘nofollow,’ but they bring traffic to your site and help in branding.

Here’s how to engage in online communities for link-building: NAMES ONLY

  • Join relevant communities: Join SaaS-oriented forums and engage with them with constant posts.
  • Share valuable content: Interact by responding to questions and providing associated blog posts, guides, case studies, and other materials.
  • Build relationships: Share content with group administrators and other active users who can reshare your content.

Important: Never post links of any kind to a forum unless they are germane to the topic at hand. Forget about the numbers, make it about quality and value.

29. SaaS Product Directories

You can also get high-quality backlinks by listing your SaaS product in directories or other sites where customers go to review products. These directories are used often by potential customers and industry specialists and are thereby beneficial for SEO and brand value.

Here’s how to gain links from SaaS directories: NAMES ONLY

  • Find relevant directories: Find lists of directories and review platforms for your specific industry ( like G2, Capterra).
  • Create a detailed profile: Make sure that you give links to your site in the product profiles as well.
  • Encourage reviews: Please request happy customers to write for these sites to improve your directory position.

For example: You get referral traffic and boost your website’s domain authority when it belongs to popular SaaS directories like G2 or Capterra.

30. Industry Conferences

Getting involved in industry conferences either as participants or sponsors will likely attract quality backlinks from the websites hosting the events or conference articles and blogs. While interacting with industry specialists and other participants of the event, one can find new ideas for obtaining links.

Here’s how to leverage conferences for backlinks: NAMES ONLY

  • Speak at events: Your speaker bio on the website of the corresponding conference usually includes a link to your site.
  • Sponsor events: If your brand is approved to be a sponsor, there are chances to participate in promotional items, and get backlinks on the pages of events.
  • Connect with media: Contact media for coverage and the bloggers who covered the event for more backlinks

Pro tip: It is also important to write summary notes or blogs that can allow you to share and explain your post-event perceptions and therefore get more backlinks.

Final Thoughts

Link building is a requirement for any SaaS business that seeks to compete effectively in the online market. These 30 strategies are your weapon in the fight to establish yourself as a figure of authority on the web and build your way up the search results. When guest blogging, building relations, or making great quality content, it is all aimed at those links of high quality that Google prefers.

Always remember the fact that quality is better than quantity. Link earning means directing your energies to the quality link sources from where you can get genuine addition to the niche. Make sure you have a strategy and you are constantly updating it to fit the ever-changing world we live in.

But there are many agencies delivering backlink services if you require some boost with link-building. But don’t go for any, as it’s a very critical part of SaaS. We are a niche agency that focuses on assisting SaaS businesses such as yours to get 10X growth through authoritative SEO techniques. Let’s discuss ways to help you construct an effective link-building strategy so you get the success you desire. 

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